Welcoming Michael Frisbie as Chief Growth Officer

We are excited to welcome Michael Frisbie to BriteLife Recovery as our new Chief Growth Officer.

At BriteLife Recovery, healing is not simply a destination but a journey of renewal walked together, rooted in compassion and trust. We create spaces where vulnerability is met with grace and every person who walks through our doors is reminded that a hopeful future is within reach. Michael shares that vision deeply, and his leadership will help us carry it further than ever before, expanding our reach and touching more lives with the transformational care that defines BriteLife Recovery.

Michael Frisbie is a behavioral health executive known for driving growth and scaling multi-state healthcare organizations through integrated marketing, admissions, and business development strategies. He has led enterprise growth functions consistently delivering revenue expansion, improving access to care, and building more efficient, high-performing operations. Michael is known for building strong teams and using data to connect strategy to execution, helping organizations grow in a way that is both scalable and sustainable.

Outside of work, Michael is a devoted husband, proud father of two, and a dog dad who knows firsthand how much family means and how much is at stake when someone you love needs support. That personal grounding shapes the way he shows up as a leader, and it’s a big part of why BriteLife Recovery’s mission resonates with him so deeply. He’s also a passionate sports fan, and if you catch him on the sidelines of his kids’ games, you’ll see the same energy he brings to building teams at work.

Growth, in healthcare, means extending our impact to more people while preserving the quality, dignity, and compassion that define the BriteLife Recovery experience. Having the right leader to guide that growth matters, and we could not be more energized about what Michael brings to this role. Welcome to the team, Michael.